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Dive into Hope: Join Plunging for Pink 2025!

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PINK PLUNGERS UNITE!

Get ready to make a splash for a cause that touches us all! Plunging for Pink 2025 is set to return on Saturday, January 25, 2025, bringing the Austin community together for a day of icy fun and heartfelt impact.

Event Details

  • What: Plunge for Pink
  • When: Saturday, Jan. 25, 2025
    • Registration: 1:00 PM
    • Plunging Begins: 2:00 PM
  • Where: East Side Lake, Austin, MN
  • Post-Party: Join us at the Austin Eagles for a free-will donation dinner, live music, and a silent auction!

Why Plunge?

Plunge for Pink is more than a polar plunge—it's a celebration of community spirit, creativity, and determination to make a difference. Part of the Paint the Town Pink (PTTP) festival, this event raises crucial funds for breast cancer research at The Hormel Institute.

Over the past 14 years, brave participants have raised more than $900,000 to support innovative cancer research. Every dollar raised helps researchers take vital steps toward better treatments and, one day, a cure.


How It Works

  • Raise $50 or More: To take the plunge, participants must raise a minimum of $50.
  • Jump as a Team or Individual: Gather your friends, family, or coworkers to create a team, or dive solo!
  • Dress to Impress: Festive, pink-themed costumes are highly encouraged. The more creative, the better!

What to Expect

Picture this: crowds of excited plungers donning outrageous pink outfits, music pumping through the air, and the thrill of watching (or being) someone take the icy leap into East Side Lake. Whether you're plunging or cheering from the sidelines, this event promises non-stop fun and entertainment.

Afterward, warm up at the Austin Eagles with great food, live music, and a chance to bid on unique items at the silent auction—all while continuing to support this incredible cause.


The Bigger Picture

Plunging for Pink is part of a larger mission: the Paint the Town Pink campaign, which has raised nearly $3 million for cancer research since its inception in 2011.

As Gail Dennison, Director of Development and External Relations at The Hormel Institute, puts it:

“Every dollar, every cancer, and every person matters. The community’s support is essential to advancing research and finding better therapies.”

Your participation, whether through plunging, donating, or attending the post-party, helps fund the early-stage research necessary to secure grants and develop life-saving treatments.


Be Part of the Cure

Cancer affects us all, but together, we can make a difference. Honor a loved one, show your support, and help accelerate answers to cancer by joining Plunging for Pink 2025.

Ready to take the plunge?
Click here to sign up or learn more.

Let’s make this year’s event the most impactful yet—because every splash counts!


The Chamber of Commerce Connection

The Hormel Institute is a member of the Austin Area Chamber, and their exciting Plunge for Pink event is sponsored by local businesses who care, including these members of the Chamber:

  • Akkerman Inc.
  • Collision Specialists Inc.
  • Hormel Foods
  • Hoot and Oles
  • Tienda y Guerrero
  • Edward Jones
  • Minnesota Secured Title
  • Accentra Credit Union
  • Nord/Haus Real Estate Group
  • Dwell Realty Group
  • Metronet
  • The Heichel Team
  • Cooperative Response Center
  • Bremer Bank
  • Thompson Sanitation
  • Potach and Mitchell Dental Clinic
  • Atlas Insurance Brokers

We think that level of support reflects a very healthy ecosystem in the Austin business community!