Marketing
The Website Audit: A Simple Method for Updating Your Website
When it’s time to freshen your website, where should you begin? Use metrics to perform a website audit to help you assess content and navigation needs.
Read MoreIs Using Facebook as Your “Business Website” the Best Approach?
Some small businesses use their Facebook business pages as their website. Is that smart?
Read MoreRank #1 on Google – Really???
This post is for every cold call and email you’ve received from random marketing agencies, promising that you can rank #1 on Google.
Read MoreWebsites Then and Now: What Local Small Businesses Need to Know
Times have changed since you launched your website ten years ago (or twenty.) What has changed, and what can you do about it?
Read MoreAre Music Licenses A Scam?
Are Music Licenses A Scam? If you operate an establishment in which the public can enter, and you play music, television, or prerecorded videos, you need to read this. Who Needs a Lawsuit? A Chamber member contacted us, wondering whether a string of solicitations from an organization SESAC was legitimate. SESAC claimed the member owed…
Read MoreHow Conversational AI Will Change Internet Search
How Conversational AI Will Change Internet Search Are Internet Search Engines Becoming Obsolete? Imagine you have a burning question, like, “Who was Yogi Bear’s sidekick?” Your first impulse might be to open your favorite browser and type your question in the search bar, and, depending on your search platform, you might get a list of…
Read MoreTik Tok Block & Our Growing Dependency on Platforms We Don’t Own
Tik Tok Block & Our Growing Dependency on Platforms We Don’t Own Tik Tok is a popular short-form video platform where you can watch all sorts of things in a never-stream of addictive visual entertainment. Beginning in 2016, Tik Tok took off like a rocket for individual users and Tik Tok for Business launched in…
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