Marketing
YEAR 1: What We’ve Learned About Austin, Minnesota
Discover what we’ve learned about Austin, MN through one year on the Go! Austin Minnesota App! From the most-clicked buttons to favorite businesses and community trends, explore how residents and visitors use the App to connect, dine, and explore. Download now: bit.ly/go-austin-mn
Read MoreHacked & Locked Out: Facebook Business Page Nightmares
Experiencing a hack on your Facebook business page can be more than just a little annoying: it can cost you money, time, and brand reputation. Implement preventive measures to protect your business presence.
Read MoreLet’s Build Some Brand Equity for Local Businesses
Let’s Build Some Brand Equity for Local Businesses by Chaunce Stanton Director of Marketing & Communications Austin Area Chamber of Commerce Let’s Build Some Brand Equity for Local Businesses Let’s play a matching game! I say, The car in ‘Back to the Future.’ You say… Delorean, of course. Were there other cars in that movie?…
Read MoreFrom ‘On the Go’ to ‘On the Couch’—How Consumer Preferences Have Shifted in 20 Years
From ‘On the Go’ to ‘On the Couch’—How Consumer Preferences Have Shifted in 20 Years Consumer Preferences: From On the Go to On the Couch by Chaunce Stanton Director of Marketing & Communications Austin Area Chamber of Commerce How Consumer Preferences Have Shifted in 20 Years Over the past two decades, the landscape of brand…
Read MoreThe Website Audit: A Simple Method for Updating Your Website
When it’s time to freshen your website, where should you begin? Use metrics to perform a website audit to help you assess content and navigation needs.
Read MoreIs Using Facebook as Your “Business Website” the Best Approach?
Some small businesses use their Facebook business pages as their website. Is that smart?
Read MoreRank #1 on Google – Really???
This post is for every cold call and email you’ve received from random marketing agencies, promising that you can rank #1 on Google.
Read MoreWebsites Then and Now: What Local Small Businesses Need to Know
Times have changed since you launched your website ten years ago (or twenty.) What has changed, and what can you do about it?
Read MoreAre Music Licenses A Scam?
Are Music Licenses A Scam? If you operate an establishment in which the public can enter, and you play music, television, or prerecorded videos, you need to read this. Who Needs a Lawsuit? A Chamber member contacted us, wondering whether a string of solicitations from an organization SESAC was legitimate. SESAC claimed the member owed…
Read MoreHow Conversational AI Will Change Internet Search
How Conversational AI Will Change Internet Search Are Internet Search Engines Becoming Obsolete? Imagine you have a burning question, like, “Who was Yogi Bear’s sidekick?” Your first impulse might be to open your favorite browser and type your question in the search bar, and, depending on your search platform, you might get a list of…
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